Basic Twitter Tips
Today I wanted to dip my toe into the pool of Twitter. Basically, there is a ton to cover, but Twitter is something that isn't always what it seems. At first it was a place to post whatever you were thinking or doing, sort of like an online diary entry in 140 characters. Now, however, it can create opportunities for collaboration, advertising that creates a boost in sales, sharing creative opportunity, and much more! Its a fast-paced and easy way to reach multiple people at once.
Today I want to share some helpful tips to get you started in your use of Twitter, or just some general knowledge that might help even though you've been using Twitter for a while. Below I have also included some of my stats for you to get an idea of how Twitter Analytics work and how they can benefit your use of the platform too!
+ Who are you? What makes you laugh? What do you believe? What inspires you? Twitter is a place that you can quickly and concisely share that!
+ You only get 140 characters. There are rumors that the limit is going to be lifted, but for now it is important to be intentional about what you post.
+ When you share links, whether to your website or to an affiliate program or a great article you read, be sure to offer a description as well! Let people know what they're clicking on. Also, if the link is too short you can shorten it with bit.ly, TinyURL, or Google Link Shortener.
+ Make sure (as with every form of social media) that you're being authentic and appropriate. Don't share things that you'll regret later on. This means not to use Twitter as an emotional diary. No one wants to see that. I used to fall into this trap a lot when I would have a bad day I would post it all over twitter and not care who I hurt or what I said. Not okay. Be yourself, but don't post things on Twitter that don't need to be shared with the public or that will put you in a negative light.
+ Communicate. Favorite tweets, follow people, retweet, and reply! No one likes to follow a silent + closed off account.
Now let's talk analytics:
+ Twitter has provided users with access to their analytics. THIS IS AWESOME. Now, we can see how well (or not so well) our twitter presence is doing. When I discovered this a few months ago, I decided to keep an eye on each month's results and see which tweets and what type of posts were getting more attention and had a great reach. When I see those results, I know what to work on or post more of!
+ When you're on your profile page, you'll find an option to view analytics. Here you can see who you're reaching, how many people click your links, what your impression rate looks like, etc.
+ When you know what you've been doing, you'll be able to figure out what you want to do and where you want to go! So over some time you can see your pattern.
*Below you can see what my impressions over a 28 day period look like. If you find the page with your analytics and keep scrolling, you'll be able to see your monthly reach and what your best tweets were as well!
Want even MORE tips for Twitter, Facebook, and Instagram? Be sure to check out my new digital 30+ page book for social media strategy!